Define Wine | Marketing, PR and Communications


What people are saying about us

I have to say that of all the wine regions in this country, not one does the P.R. better than you guys. David deserves a medal. You all do! I say this after 35 years of commenting on wine.

Paddy Kendler Wine writer

"I think you guys have been doing a brilliant job of beating the drum for the (Mudgee) region... the visibility of the region is significantly higher that it has EVER been.

Wine Assist, 2019

"Credit where it's due. Definewine has to be one of the best wine marketers in the country."

QWine, 2017

"Thank you for all the information and assistance you provide to us. You are far and away the best PR professional I deal with."

Editor, Winetitles, 2017

"David Cumming and I have been working together for 15 years within the wine industry. David has a very professional attitude to marketing that I respect and that allows marketing dollars to be spent in a measurable and consistent way. These factors combined with David’s connections in the wine world have ensured he has helped greatly in building the brands that I have been involved in."

Owner & Winemaker, La Bise Wines

“Can't recommend Define Wine highly enough! David, you're awesome. Thanks for all you do."

Owner & General Manager, Huntington Estate, 2016

Define Wine has been integral to the success of Swinging Bridge since we first engaged David over four years ago. Not only from a marketing point of view, where has kept us focused and strategic, but also branding and business development. If I could give anyone some advice, whether starting in the industry or looking at the way forward, it would be 'Do it right the first time'. Working with David this is going to be the case and in the long term will be an investment in your long term business sustainability."

Owner & Winemaker, Swinging Bridge Wines, 2014

“David as the face of Define Wine is an expert, highly professional and a valued partner.

David was brought on board the 2013 Young Winemaker of the Year Awards for his expertise in PR and Media within the wine industry. David filled the brief perfectly and provided a service above and beyond expectation. He was instrumental in developing ideas, reaching target audiences and finding prospective sponsors which we may not have otherwise. He always provided detailed professional reports and was a key partner in the success of the project. Nothing was ever too hard and results delivered showed dedication and passion for his work. 

I would recommend David and Define Wine for projects or ongoing business requiring media and public relations for any company needing a fresh look, ongoing support and an active consultant. I look forward to working with David again in the future.

National Events and Education Coordinator, The Wine Society, April 2014

"David is an excellent communicator, reliable and honest with his dealings and a true professional. I have relied many times on David to deliver critical information and have found him to be punctual, if not early with delivery, incredibly detailed and fantastic to work with. David is a leading wine communicator to media."

mike bennieMIKE BENNIE
Freelance wine writer and wine judge, August 2012

"I have been associated with David on a professional level, in my capacity as wine writer and photographer for the wine industry, over many years. I confidently recommend his services as an outstanding exponent of wine industry marketing. David has quickly adopted and successfully employed new technologies through which he has delivered pertinent, clear, concise and well presented information and industry detail."

Wine writer & photographer

“I have to say that of all the wine regions in this country, not one does the P.R. better than you guys. David deserves a medal. You all do!  I say this after 35 years of commenting on wine. Cheers, Paddy Kendler.”

Wine writer

"The Orange wine region has two advantages; it has consistently produced a series of very good wines in recent years, and has an active PR business supporting it (David Cumming of Define Wine, )…      

Australian Wine Companion

“David Cumming, through Define Wine, has done much to spread the word about the emerging Orange, Cowra and Canowindra wine regions.  He’s energetic, easily accessible for samples, images and information and is a very good operator.”

Assistant Editor & Wine writer, Illawarra Mercury

“Expertise gained from experience is the cornerstone of David’s business. Ask a question an answer is received better still its honest not PR waffle. Define Wine is run in an efficient manner.  David is a joy to deal with I have no hesitation in recommending him.”

Journalist, 'The Key Report’