Define Wine | Marketing, PR and Communications

Public Relations

Be seen

"The Orange wine region has two advantages; it has consistently produced a series of very good wines in recent years, and has an active PR business supporting it (David Cumming of Define Wine,"


Public relations is more relevant to winemakers than ever before.

public relations is paramount for a successful direct sales model

With an increasing appreciation of direct sales due to the squeezing of margins from traditional wholesale models, gaining and leveraging third party endorsement, along with using PR to build brand awareness and engagement is essential. 

Define Wine Marketing & Communications ensures a return on your marketing investment.  PR, and the use of the resulting media in leveraging sales, is paramount for a successful direct sales model.  

Whether it is used to drive direct sales, or by your sales team to gain valuable distribution listings, third party endorsements are a key component of any brand marketing strategy.

Contact us to determine the best way to gain publicity for your brand and its story.