Define Wine | Marketing, PR and Communications

Experience

Who we are & what we've done

"Expertise gained from experience is the cornerstone of David's business..."

Tony Keys The Key Report

David Cumming & Jane Gordon established Define Wine Marketing & Communications in 2005.  Since this time, the business has grown and evolved in to one of Australia's leading wine PR businesses.

David Cumming has substantial experience in the wine industry.  From an early age, time was spent planting, pruning, spraying and picking grapes on his family's cool climate vineyard in the highlands of NSW. 

From 1995 to 2005 he held marketing and management roles with Rothbury, Southcorp Wines, Barossa Valley Estate, BRL Hardy Ltd and Xanadu Normans Wine Group.

David has extensive experience with small wine businesses, having founded Next Generation Wines (NXG) with two partners. In its second year this export only business was awarded the Business SA Regional Exporter of the Year. NXG was subsequently sold to Xanadu Wines in Margaret River. 

David was also a founder of Fox Gordon Wines, a boutique winemaker specialising in premium Barossa and Adelaide Hills wines.

David has written articles for a number of publications including a weekly wine column for the Central Western Daily from 2005 to 2010. Other articles have appeared in Blue Mountains Life and Australian Wine Business Monthly.

Jane Gordon has extensive business experience across a broad range of areas.  

She was one of the eponymous founding directors of Fox Gordon Wines and has extensive experience working in the financial, agriculture and mining sectors.  Jane holds a Bachelor of Business and Diploma of Financial Planning.