Define Wine Marketing & Communications was established in 2005 by David Cumming & Jane Gordon.

David’s extensive wine industry experienced began when his father, vigneron Don Cumming, planted vines and established Mountilford Wines in the central highlands of NSW in 1977.

Since then David has held senior marketing roles with Southcorp Wines, Barossa Valley Estate, BRL Hardy and Xanadu Normans Wine Group.

In 2000 David established Next Generation Wines (NXG) with two partners. This was an export focused brand selling bottled wine into the UK to Tesco, Sainsbury and Safeway. 

In 2001 David established Fox Gordon Wines, a boutique Barossa Valley winemaker specialising in premium Barossa reds with winemaker Natasha Mooney and Sam Atkins.

Other winemaking projects include Highlander wines, a negoiant style business focusing on making small parcels of cool climate wines from the Orange region in the NSW central highlands.

David writes a weekly wine column for the Central Western Daily. 

Jane Gordon B.Bus (Ag.Comm), Dip Fin.Planning, has extensive business experience across a broad range of areas. She has worked on the trading floor of the Australian Stock Exchange and has experience in the financial and mining industries.