Wine Marketing & Communications

How do you build relationships between your brands and consumers, retailers, distributors and suppliers? How do you ensure brand longevity, increased margins, greater distribution and improved competitiveness?

Define Wine is a marketing & communications specialist that can work closely with you to formulate the best marketing plans to fit your goals.

Services includes:

• Product Development
• Public Relations
• Marketing
• Media Clippings
• Social Media
• Sales
• Logisitics
• Sample distribution

Product Development

• Wine Style Development—becoming marketing driven, not production led.
• Packaging Development - design, implementation, international approvals.
• Label Printing & Dry Goods Supply—liaising with your key suppliers.

Public Relations

• Public Relations Planning—Getting the right message to the wine media and journalists.
• Researching and writing press releases. See samples here
• Sample distribution to the key wine media.
• Media monitoring to ensure that you capture all the reviews and press.
• Wine reviews
• Story generation

Marketing

• Marketing Plans —Developing a strategic marketing plan with the right wines, packaging, pricing, promotion, people and proposition.
• Consumer Communications—Building brand awareness.
• Trade Communications—Why is your wine any different to the 1000 samples that they already have.
• Government Grants - Applying for Government grants for marketing plan development and implimentation

Media Clippings

• Define Wine can monitor what has been written about your brand in all the major national, state and local media.
• These clippings can be monitored and emailed to you on a weekly basis in PDF format. For more information, please contact Define Wine on 02 6361 9898 or Click here for order form..

Social Media

Developing social media strategies including Facebook, Twitter and electronic newsletters.


Sales

• Distribution—Australia & international.
• Converting stock to cash - Moving bin ends, export labelled stock.
• Direct selling.
• Increasing Cellar Door traffic.

Logistics

• Freight Forwarding.
• AWBC liaison for continuing approvals, export approvals etc.
• International label advice / overstickering for small international orders.
• Container packing, slip sheeting etc.

Sample Distribution

• Getting your wine samples to the media in a professional and timely manner.

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