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“I engaged Define Wine (David) several years ago, to assist in building the brand awareness of our Mud House & Waipara Hills wine brands. David is very personable, and approachable. He is pragmatic and his low cost business model means we achieved great results on budget. David became more than our 'Aussie PR Guy' assisting us with event management and often acting as our Aussie marketing hub; responding to the media's requests, and working with our distributors to ensure important deadlines were met.”
Sasha d'Entremont, Global Marketing Manager, Mud House Wine Group, May 26, 2010
David Cumming, through Define Wine, has done much to spread the word about the emerging Orange, Cowra and Canowindra wine regions. He's energetic, easily accessible for samples, images and information and is a very good operator.”
Kerry Skinner, Assistant Editor/Wine Writer, Fairfax Media, June 24, 2010
“David is professional and enthusiastic. He has increased the exposure of the Central Ranges wine through effective management of media and public relation events and opportunities.”
Nook O'Dea, Windowrie Marketing Manager, May 26, 2010
“Expertise gained from experience is the cornerstone of David’s business. Ask a question an answer is received better still its honest not PR waffle. Define wines is run in an efficient manner David is a joy to deal with I have no hesitation in recommending him.” March 1, 2010 Tony Keys, Journalist , The Key Report
Millamolong Estate
"Millamolong Estate has been working with David Cumming for the past six months - during the first half of 2007. During this time he has helped the business set up its marketing and sales infrastructure as well as develop key ideas across Millamolong's different platforms (from wine making to tourism and farm holidays).
When looking at our business David has been both practical as well as strategic - developing a plan which has been effective in the short term as well as incorporating long term realistic objectives. We would recommend David's services to any business who wishes to take their brand forward - he has helped us enormously over this period and we look forward to continuing to work with him well into the future."
